We're sorry, this site works best with Javascript enabled, so please turn it on if you can.
Work Info Home

For new project enquiries, please get in touch with our account director Fleur at fleur@afom.com.au

Founder and creative director, Suzy Tuxen begun A Friend of Mine in early 2009. With 18 years of design experience under her belt, she has worked at studios in London and Melbourne, spoken at numerous industry leading events, as well as taught design and typography at RMIT university. As creative director, Suzy oversees the team of 5 including account director, two designers and two website developers and has hands-on involvement in all projects. Suzy is highly considered in her approach to design; weaving craft with strategy to create utterly unique outcomes with broad appeal.

  • Branding
  • Design
  • Naming
  • Strategy
  • Stationary
  • Signage and wayfinding
  • Packaging
  • Digital design and development
  • Websites
  • Apps
  • Animation
  • Art direction
  • Projects
  • Environments
  • Advertising
  • Editorial
  • Video direction
  • Showreels
  • Film clips
  • Publication design
  • Books
  • Magazines
  • Environmental design
  • Exhibition design
  • Venue or event collateral
  • Uniform and upholstery design
  • 4A Gallery
  • 5 Senses Coffee
  • Art Pharmacy
  • Arné Skincare
  • Ball & Doggett Fine Paper
  • Bayport
  • Bibelot Patisserie
  • Carver Films
  • DesignStuff
  • Doherty Design Studio
  • Embla
  • Elk
  • Future Future
  • Good Vibes Yoga
  • Halcyon Lake Rugs & Carpets
  • Hazelbrook Legal
  • Hardie Grant Publishers
  • Hommey Cushions
  • Huddle Design
  • Kester Black
  • Lesa Restaurant
  • Lune Croissanterie
  • Milka
  • Melbourne Museum
  • Pan Macmillan Publishers
  • Planned Living Architects
  • Rollers
  • Schwartz Media
  • Studio Griffiths Interior Design
  • Supergraph
  • The Doctor's Studio
  • The Town Mouse
  • Therapeutic Guidelines
  • Tourism Victoria
  • Wired Magazine
  • World Square

We are happy to receive design portfolios, which we bookmark for when we get busy. Please submit your portfolio and short CV to us@afom.com.au. Unfortunately we are not always able to respond to your email.

We are not currently offering internships.

Occasional newsletter

Follow our Instagram

Waffee are specialist makers and sellers of authentic Belgian waffles and coffee. We created a brand where the Waffee lettering is incorporated into the waffle griddle iron pattern, to produce a concise, simple marque.

waffee_webpost_branding.png

Packaging features crisp white waffle trays with bronze foiled details and bursts of buttery yellow inside, whilst signage details in-store echo the toasty bronze highlights and minimal modern colour palette.

waffee_webpost6.jpg
waffee_webpost7.jpg
waffee_webpost9.jpg

We consulted with architects Hecker Guthrie for the Swanston Street store and Foolscap Studio for the Emporium store, to inform the signage and uniform design for both fit‑outs.

waffee_webpost10.jpg
waffee_webpost11.jpg
waffee_webpost12.jpg
waffee_webpost13.jpg
waffee_webpost14.jpg
waffee_webpost15.jpg

To add to the brand's warmth and approachability, we illustrated a cheeky, waffle-loving raccoon mascot.

waffee_webpost_illustrations.png

Design by Suzy Tuxen & Cassie Brock. Environmental photography of Waffee Emporium store by Sarah Anderson. Interior design by Foolscap Studio.