World leaders in Artificial Intelligence, Trellis Data’s machine learning platform distills complex data problems into meaningful and unparalleled intelligence outcomes.
The irony of finding a simple way to communicate this was not lost on Trellis’ team, engaging us to help overhaul their brand and key touch points to more clearly articulate their offering and process.
We art directed an animation to compliment our redesign of Trellis’ website, abstractly representing the machine learning process and documenting the journey from unstructured data to assignment of meaning.
Together we consolidated the concept of statistical input and output to a refined square and circle marque, demonstrating the transformation of raw data. A trellis-like graphic system works in accompaniment, similarly referencing the framework necessary in achieving high-level outcomes. The use of forest green moreover injects a humanist quality into the brand and reinforce the sentiment of Trellis' namesake and culture.