Supergraph was an affordable art & design fair, run over 3 days in the Melbourne summer. They engaged us to develop a brand identity that was strong, industrial yet friendly, and centred around public engagement with social media.
We developed custom typography for the logotype and a flexible signage system based on patterned perforated metals which were re-usable for subsequent years.
The bold yellow combined with the pattern theme made for a fun, and definitively colour coded event, which carried through from signage, to print and digital elements.
As this was the inaugural Supergraph event, no visual assets existed, so we drew some, establishing a look and feel that represented what we hoped the event would become.
In 2014, we were proud to have been named finalists in the Premier's Design Awards 2014 for Supergraph.