A graphic, contemporary and spirited visual identity for a the boldly curated female-led store — Makers’ Mrkt. Supplying nice things made by nice people, Makers’ Mrkt aims to support freelancers, craftspeople and small business, placing value on high quality sustainably produced products, often handmade, and never mass produced.
The brand combines a customised brandmark, wavy M motif and a seal-like marque that creates a dynamic set of branding elements which are extrapolated into patterns. The vibrant colour palette is certainly not a shy one, loosely-retro and very flexible, it has a curated mix of neutral and warm colours.
Design team: Suzy Tuxen & Alex Kimpton. Photography by Makers’ Mrkt founder Kelly Thompson.