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For new project enquiries, please get in touch with our studio manager, Tenielle at tenielle@afom.com.au

Founder and creative director, Suzy Tuxen begun A Friend of Mine in early 2009. With 15 years of design experience under her belt, she has worked at studios in London and Melbourne, spoken at numerous industry leading events, as well as taught design and typography at RMIT university.

As creative director, Suzy oversees the team and has hands-on involvement in all projects. Suzy is highly considered in her approach to design; weaving craft with strategy to create utterly unique outcomes with broad appeal. Suzy is joined by studio manager Tenielle Simonis, and designers Veronica Lee and Michael Precel.

  • Branding
  • Design
  • Naming
  • Strategy
  • Stationary
  • Signage
  • Packaging
  • Digital design and development
  • Websites
  • Apps
  • Animation
  • Art direction
  • Projects
  • Environments
  • Advertising
  • Editorial
  • Video direction
  • Showreels
  • Film clips
  • Publication design
  • Books
  • Magazines
  • Environmental design
  • Exhibition design
  • Venue or event collateral
  • Uniform and upholstery design
  • Signage and way-finding
  • 5 Senses Coffee
  • Bayport
  • Bibelot Patisserie
  • Broadsheet Melbourne
  • Carver Films
  • DesignStuff
  • Doherty Design Studio
  • Embla
  • Elk
  • Good Vibes Yoga
  • Halcyon Lake Rugs & Carpets
  • Hardie Grant Publishers
  • Huddle Design
  • Janken
  • Ball & Doggett
  • Lune Croissanterie
  • Melbourne Museum
  • NMIT University
  • Pan Macmillan Publishers
  • Pixel Flix
  • Planned Living Architects
  • Rendercorp Victoria
  • Resident GP
  • Schwartz Media
  • Studio Griffiths Interior Design
  • Supergraph
  • The Doctor's Studio
  • The Town Mouse
  • Therapeutic Guidelines
  • Tourism Victoria
  • Wired Magazine
  • Waffee

We are not currently hiring, but always happy to receive folios to add to our freelance roster. Please address them to us@afom.com.au.

We are not currently offering internships either, but if you'd like to apply for our infrequent programs, please send a small sample of work to us@afom.com.au.

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Lune Croissanterie began as a hole in the wall operation in Melbourne. Their dedicated, unique and perfectionist approach to 'Viennoiserie' baking created an enormous following from cult fans often queuing from 3 am. Outgrowing their tiny shop and original branding, Lune 2.0 was born in a larger warehouse in Fitzroy in Melbourne, designed by Studio Esteta.

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The packaging we designed features die-cut ‘hyperdrive’ ventilation slots in a galactic theme (taking cue from the name Lune) which acted as ventilation for the pastries, paired with a subtle glitter print for a further cosmic touch. We also redesigned Lune's much-loved rocket motif, and we couldn’t resist adding a little croissant in our update.

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Our scope included the design of several digital assets such as a custom animation for Instagram and a responsive website design complete with animation and parallax scrolling with drifting and shooting stars.

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Design by Suzy Tuxen and Cassie Brock. Photography by Sarah Anderson. Web development by Netki. Custom light produced by BREC. Packaging printing by PressPrint. Interior design by Studio Esteta.