Lune Croissanterie began as a hole in the wall operation in Melbourne. Their dedicated, unique and perfectionist approach to 'Viennoiserie' baking created an enormous following from cult fans often queuing from 3 am. Outgrowing their tiny shop and original branding, Lune 2.0 was born in a larger warehouse in Fitzroy in Melbourne, designed by Studio Esteta.

The packaging we designed features die-cut ‘hyperdrive’ ventilation slots in a galactic theme (taking cue from the name Lune) which acted as ventilation for the pastries, paired with a subtle glitter print for a further cosmic touch. We also redesigned Lune's much-loved rocket motif, and we couldn’t resist adding a little croissant in our update.

Our scope included the design of several digital assets such as a custom animation for Instagram and a responsive website design complete with animation and parallax scrolling with drifting and shooting stars.