Lune Croissanterie began as a hole in the wall operation in Melbourne. Their dedicated, unique and perfectionist approach to 'Viennoiserie' baking created an enormous following from cult fans often queuing from 3 am. Outgrowing their tiny shop and original branding, Lune 2.0 was born in a larger warehouse in Fitzroy in Melbourne, designed by Studio Esteta.


The packaging we designed features die-cut ‘hyperdrive’ ventilation slots in a galactic theme (taking cue from the name Lune) which acted as ventilation for the pastries, paired with a subtle glitter print for a further cosmic touch. We also redesigned Lune's much-loved rocket motif, and we couldn’t resist adding a little croissant in our update.







Design by Suzy Tuxen and Cassie Brock. Photography by Sarah Anderson. Web development by Netki. Custom light produced by BREC. Packaging printing by PressPrint. Interior design by Studio Esteta.