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For new project enquiries, please get in touch with our account director Fleur at fleur@afom.com.au

Founder and creative director, Suzy Tuxen begun A Friend of Mine in early 2009. With 20 years of design experience under her belt, she has worked at studios in London and Melbourne, spoken at numerous industry leading events, as well as taught design and typography at RMIT university. As creative director, Suzy oversees the team of 7 including account director, three designers and two website developers and has hands-on involvement in all projects. Suzy is highly considered in her approach to design; weaving craft with strategy to create utterly unique outcomes with broad appeal.

  • Branding
  • Strategy
  • Design
  • Naming
  • Stationery
  • Signage and wayfinding
  • Packaging
  • Digital design and development
  • Websites
  • Apps
  • Animation
  • Art direction
  • Projects
  • Environments
  • Advertising
  • Editorial
  • Video direction
  • Showreels
  • Film clips
  • Publication design
  • Books
  • Magazines
  • Environmental design
  • Exhibition design
  • Venue or event collateral
  • Uniform and upholstery design
  • 4A Gallery
  • 5 Senses Coffee
  • Art Pharmacy
  • Arné Skincare
  • Ball & Doggett Fine Paper
  • Bayport
  • Bibelot Patisserie
  • Carver Films
  • DesignStuff
  • Doherty Design Studio
  • Embla
  • Elk
  • Future Future
  • Good Vibes Yoga
  • Great Wrap
  • Halcyon Lake Rugs & Carpets
  • Hazelbrook Legal
  • Hardie Grant Publishers
  • Hommey Cushions
  • Kester Black
  • Lesa Restaurant
  • Lune Croissanterie
  • Makers' Mrkt
  • Milka
  • Melbourne Museum
  • Pan Macmillan Publishers
  • Planned Living Architects
  • Rollers
  • Schwartz Media
  • Studio Griffiths Interior Design
  • Supergraph
  • The Doctor's Studio
  • World Square
  • Yugen Tea

We are always happy to receive design portfolios, which we bookmark for when we get busy. Please submit your portfolio and short CV to us@afom.com.au. Unfortunately we are not always able to respond to your email. We are not currently offering internships.

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We’ve been working with Australia’s favourite ethical nail polish brand — Kester Black — for the past two years, including the substantial undertaking of evolving and repositioning their brand and packaging.

We embraced their legacy trademarks of bright, poppy colours and quirky styling to elevate the brand language and create strong graphic systems across print, packaging and digital marketing platforms.


The complete packaging overhaul embodies these qualities — contrasting vivid colour combinations, and showing off the introduction of a custom lettering pattern and wavy die-cut edges, to amp up the fun and surprise factor. The custom patterned liner playfully spells out the words 'Kester Black', while the scalloped edges used along the edges of boxes and envelopes mirror this loose, undulating attitude.


When designing the packaging for the Hyperreal lipstick range, we wanted to challenge the norm of more traditional cosmetic packaging, making the products stand out with their playful shape decals, matching the shade of the lippies. When in shop displays, you really see the delight of them as a set.


In line with the repositioning, we designed a suite of posters and digital marketing applications to instate and promote the new Kester Black brand.


The brand book was reinvigorated — Becoming a detailed and colourful expression of the Kester Black brand values and expanding product range.

Visit the Kester Black website

Design Team: Suzy Tuxen and Veronica Lee. Folio imagery by Shelley Horan. Kester Black campaign imagery photography by Cubed Studios for Kester Black.