Kerrin is a menswear label, exploring and celebrating travel, the outdoors and contemporary Australian culture. We worked with Kerrin to create a timeless and relaxed brand that felt authentic and quintessentially Australian.

Packaging is environmentally friendly while still ensuring an exciting and enjoyable unboxing experience, particularly as products are only sold online.

We designed this highly customised Shopify website that not only presents their products cleanly, but also conveys their brand story; in particular, their love of exploring and celebrating travel, the outdoors and contemporary Australian culture.

The brand launched with a custom eNewsletter template to be sent out to family, friends and press. The design is modular and easily customisable to tell different stories and announcements in future issues.

The brand launched with multiple pop-up trunk shows across Melbourne, this tied well into a transient and relaxed launch campaign designed to ebb and flow like the surf. We designed a temporary signage system that’s easily adaptable to different event spaces and contexts.