Halcyon Lake is a specialist purveyor of fine rugs and carpets. We evolved the original branding and designed a website that was as elevated and luxurious as their collections. A new approach to photography provided a suite of images essential to the realisation of the new positioning of the brand.
Halcyon Lake's website was designed as an elegant yet functional sales tool for the business owners and their clients. Two easy to use systems were created, one for curated collections featuring a custom rug lab tool, the other a portal to their extensive database of pre-designed rugs.
Print collateral features letterpressed type on textured stocks and embossing to reference the woven nature of rugs.
A simple topographical van design maximises impact for metropolitan clients, who reside in tall buildings and view from above.