Great Wrap is the first and only Australian company making cling wrap from food waste.
As the brand launches into the US market, we created a strategy and brand identity to carry Great Wrap’s vision. We repositioned the brand as more than an eco-friendly brand, but a material science company that is a game-changer in its field.
As a materials science company, Great Wrap is on a mission to end our reliance on petroleum-based plastic. Whilst serious about the science behind their product, they also believe in having fun along the way.
In a heavily saturated market, our solution for Great Wrap sets the company apart from its competitors in the eco space with a bright colour palette, bold typography matched with an approachable and playful art direction and a suite of illustrations that humanises the tech-led brand.
For its launch into the North American market, we designed an eCommerce website and email marketing templates that balance the brand’s scientific approach with accessibility and personality.