Work Info Home

For new project enquiries, please get in touch with our studio manager, Tenielle at tenielle@afom.com.au

Founder and creative director, Suzy Tuxen begun A Friend of Mine in early 2009. With 15 years of design experience under her belt, she has worked at studios in London and Melbourne, spoken at numerous industry leading events, as well as taught design and typography at RMIT university.

As creative director, Suzy oversees the team and has hands-on involvement in all projects. Suzy is highly considered in her approach to design; weaving craft with strategy to create utterly unique outcomes with broad appeal. Suzy is joined by studio manager Tenielle Simonis, and designers Veronica Lee and Michael Precel.

  • Branding
  • Design
  • Naming
  • Strategy
  • Stationary
  • Signage
  • Packaging
  • Digital design and development
  • Websites
  • Apps
  • Animation
  • Art direction
  • Projects
  • Environments
  • Advertising
  • Editorial
  • Video direction
  • Showreels
  • Film clips
  • Publication design
  • Books
  • Magazines
  • Environmental design
  • Exhibition design
  • Venue or event collateral
  • Uniform and upholstery design
  • Signage and way-finding
  • 5 Senses Coffee
  • Bayport
  • Bibelot Patisserie
  • Broadsheet Melbourne
  • Carver Films
  • DesignStuff
  • Doherty Design Studio
  • Embla
  • Elk
  • Good Vibes Yoga
  • Halcyon Lake Rugs & Carpets
  • Hardie Grant Publishers
  • Huddle Design
  • Janken
  • Ball & Doggett
  • Lune Croissanterie
  • Melbourne Museum
  • NMIT University
  • Pan Macmillan Publishers
  • Pixel Flix
  • Planned Living Architects
  • Rendercorp Victoria
  • Resident GP
  • Schwartz Media
  • Studio Griffiths Interior Design
  • Supergraph
  • The Doctor's Studio
  • The Town Mouse
  • Therapeutic Guidelines
  • Tourism Victoria
  • Wired Magazine
  • Waffee

We are not currently hiring, but always happy to receive folios to add to our freelance roster. Please address them to us@afom.com.au.

We are not currently offering internships either, but if you'd like to apply for our infrequent programs, please send a small sample of work to us@afom.com.au.

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Embla is a low-key wine bar based in Melbourne’s inner city. The client was after a down-to-earth brand identity to match their wine selection and desired mood, so we created a hand-drawn typeface based on neighbouring hand painted vintage signage to reference it’s contextual surrounds. Embla won the coveted ‘Wine Bar of the Year’ award in 2017.

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The textured paper collage with deep green hand-stained timber signage combines together to create an organic and handmade feeling, much like the bar itself.

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Interior design elements included a hanging menu frame, with a unique tilting action, created in collaboration with framer United Measures. Printed collateral was kept simple, with key messages written with a conversational tone, in keeping with the relaxed vibe of the bar.

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Embla's digital presence was deliberately pared back and kept consistent with textures applied throughout other collateral.

Design by Suzy Tuxen & Cassie Brock. Signage by United Measures, produced by Decently Exposed. Tilt frame by United Measures. Photography by Sarah Anderson