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For new project enquiries, please get in touch with our account director Fleur at fleur@afom.com.au

Founder and creative director, Suzy Tuxen begun A Friend of Mine in early 2009. With 20 years of design experience under her belt, she has worked at studios in London and Melbourne, spoken at numerous industry leading events, as well as taught design and typography at RMIT university. As creative director, Suzy oversees the team of 7 including account director, three designers and two website developers and has hands-on involvement in all projects. Suzy is highly considered in her approach to design; weaving craft with strategy to create utterly unique outcomes with broad appeal.

  • Branding
  • Strategy
  • Design
  • Naming
  • Stationery
  • Signage and wayfinding
  • Packaging
  • Digital design and development
  • Websites
  • Apps
  • Animation
  • Art direction
  • Projects
  • Environments
  • Advertising
  • Editorial
  • Video direction
  • Showreels
  • Film clips
  • Publication design
  • Books
  • Magazines
  • Environmental design
  • Exhibition design
  • Venue or event collateral
  • Uniform and upholstery design
  • 4A Gallery
  • 5 Senses Coffee
  • Art Pharmacy
  • Arné Skincare
  • Ball & Doggett Fine Paper
  • Bayport
  • Bibelot Patisserie
  • Carver Films
  • DesignStuff
  • Doherty Design Studio
  • Embla
  • Elk
  • Future Future
  • Good Vibes Yoga
  • Great Wrap
  • Halcyon Lake Rugs & Carpets
  • Hazelbrook Legal
  • Hardie Grant Publishers
  • Hommey Cushions
  • Kester Black
  • Lesa Restaurant
  • Lune Croissanterie
  • Makers' Mrkt
  • Milka
  • Melbourne Museum
  • Pan Macmillan Publishers
  • Planned Living Architects
  • Rollers
  • Schwartz Media
  • Studio Griffiths Interior Design
  • Supergraph
  • The Doctor's Studio
  • World Square
  • Yugen Tea

We are always happy to receive design portfolios, which we bookmark for when we get busy. Please submit your portfolio and short CV to us@afom.com.au. Unfortunately we are not always able to respond to your email. We are not currently offering internships.

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Embla is a low-key wine bar based in Melbourne’s inner city. The client was after a down-to-earth brand identity to match their wine selection and desired mood, so we created a hand-drawn typeface based on neighbouring hand painted vintage signage to reference it’s contextual surrounds. Embla won the coveted ‘Wine Bar of the Year’ award in 2017.


The textured paper collage with deep green hand-stained timber signage combines together to create an organic and handmade feeling, much like the bar itself.


Interior design elements included a hanging menu frame, with a unique tilting action, created in collaboration with framer United Measures. Printed collateral was kept simple, with key messages written with a conversational tone, in keeping with the relaxed vibe of the bar.


Embla shares a number of letterpress coasters with its sister restaurant upstairs, Lesa, featuring illustrations by Michel Tolmer and Andy Murray.


Embla's digital presence was deliberately pared back and kept consistent with textures applied throughout other collateral.

We commissioned a gorgeous set of illustrations by Melbourne artist Carla McCrae in her signature style, for an (even more) extended Embla wine list. Wine variety origins, idyllic pastoral scenes, anthropomorphic grape men and snobby waiters have all come to the table for our oversized risographed menu.


Design by Suzy Tuxen & Cassie Brock. Signage by United Measures, produced by Decently Exposed. Tilt frame by United Measures. Photography by Sarah Anderson. Letterpress Coasters by Hungry Workshop.