Elk is an independent Australian fashion and accessories brand with a highly considered, ethical and sustainable approach. The label has garnered a loyal customer base and a global reach that sees Elk collections sold in over 1200 independent retailers across 20 different countries. We were asked to re-brand and develop both their women's and men's lines, Elk and Mr Elk to better reflect their offering and assist with brand growth.

The men's line 'Mr Elk' takes on a darker grey hue for brand differentiation.

We also created a comprehensive style guide for Elk.