Elk is an independent Australian fashion and accessories brand with a highly considered, ethical and sustainable approach. The label has garnered a loyal customer base and a global reach that sees Elk collections sold in over 1200 independent retailers across 20 different countries. We were asked to re-brand and develop both their women's and men's lines, Elk and Mr Elk to better reflect their offering and assist with brand growth.








The men's line 'Mr Elk' takes on a darker grey hue for brand differentiation.



We also created a comprehensive style guide for Elk.
Team: Suzy Tuxen, Cassie Brock and Veronica Lee. Photography by Sarah Anderson.
For new business
enquiries please contact:
marco@afom.com.au
+61–03–9023–1712
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