With a team as vibrant and exuberant as the artworks they facilitate — Art Pharmacy is a full-service art and culture agency whom we worked closely with through a holistic rebranding and positioning process.
Together, we defined and addressed their mission of becoming the authority in strategy and implementation for art project management, on emerging artists, industry commentary and connecting people to accessible art.
Abstracted visual representations of pills, tablets and pharmaceutical labelling conventions reference the brand’s namesake and origin story. The bright associated palette draws attention and punctuates space, much like artwork.
Aiming to communicate Art Pharmacy’s authentic professional legacy — the bold, extroverted and confident persona defining them is embodied in the striking identity and graphic system.
Our custom ecommerce enabled portfolio site brings the Art Pharmacy brand language and persona to life. The new site combines and clarifies two previously separate sites and key offerings — their creative consultancy and an online gallery, specialising in emerging and established artists.