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For new project enquiries, please get in touch with our account director Fleur at fleur@afom.com.au

Founder and creative director, Suzy Tuxen begun A Friend of Mine in early 2009. With 20 years of design experience under her belt, she has worked at studios in London and Melbourne, spoken at numerous industry leading events, as well as taught design and typography at RMIT university. As creative director, Suzy oversees the team of 7 including account director, three designers and two website developers and has hands-on involvement in all projects. Suzy is highly considered in her approach to design; weaving craft with strategy to create utterly unique outcomes with broad appeal.

  • Branding
  • Strategy
  • Design
  • Naming
  • Stationery
  • Signage and wayfinding
  • Packaging
  • Digital design and development
  • Websites
  • Apps
  • Animation
  • Art direction
  • Projects
  • Environments
  • Advertising
  • Editorial
  • Video direction
  • Showreels
  • Film clips
  • Publication design
  • Books
  • Magazines
  • Environmental design
  • Exhibition design
  • Venue or event collateral
  • Uniform and upholstery design
  • 4A Gallery
  • 5 Senses Coffee
  • Art Pharmacy
  • Arné Skincare
  • Ball & Doggett Fine Paper
  • Bayport
  • Bibelot Patisserie
  • Carver Films
  • DesignStuff
  • Doherty Design Studio
  • Embla
  • Elk
  • Future Future
  • Good Vibes Yoga
  • Great Wrap
  • Halcyon Lake Rugs & Carpets
  • Hazelbrook Legal
  • Hardie Grant Publishers
  • Hommey Cushions
  • Kester Black
  • Lesa Restaurant
  • Lune Croissanterie
  • Makers' Mrkt
  • Milka
  • Melbourne Museum
  • Pan Macmillan Publishers
  • Planned Living Architects
  • Rollers
  • Schwartz Media
  • Studio Griffiths Interior Design
  • Supergraph
  • The Doctor's Studio
  • World Square
  • Yugen Tea

We are always happy to receive design portfolios, which we bookmark for when we get busy. Please submit your portfolio and short CV to us@afom.com.au. Unfortunately we are not always able to respond to your email. We are not currently offering internships.

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Based in New Zealand, Arné is a 100% natural anti-pollution skincare brand dedicated to taking care of your skin in a world that needs taking care of. We created a brand identity featuring a custom logotype, loosely sketched charcoal textures that are used to artistically and abstractly represent pollution, and organic shapes denoting the ability to wipe it away.


The packaging design focuses on a minimalist and elevated unboxing experience. The recyclable boxes are paired with custom photo-degradable limestone mailers.


We art directed two photoshoot campaigns that contrast the dualities of pollution and wellness —one focussing on a fresh and clean feel that pairs alongside the contrasting charcoal elements, and the second juxtaposing urban surrounds against native New Zealand landscapes.


The customised eCommerce website is beautiful and clean yet functional – it tells the story and purpose of the product, and its active ingredient Nutrifilm – a rare plant from the south island of New Zealand that is especially high in antioxidants due to the hole in the ozone layer over the island.

Design Team: Suzy Tuxen, Veronica Lee & Jack Fowler. Model photography by Sam Wong, Landscape photography by Sean Fennessy, and Packaging photography by Shelley Horan. Model styling by Jam Baylon and Hair and Makeup by Karen Burton.