Based in New Zealand, Arné is a 100% natural anti-pollution skincare brand dedicated to taking care of your skin in a world that needs taking care of. We created a brand identity featuring a custom logotype, loosely sketched charcoal textures that are used to artistically and abstractly represent pollution, and organic shapes denoting the ability to wipe it away.
The packaging design focuses on a minimalist and elevated unboxing experience. The recyclable boxes are paired with custom photo-degradable limestone mailers.
We art directed two photoshoot campaigns that contrast the dualities of pollution and wellness —one focussing on a fresh and clean feel that pairs alongside the contrasting charcoal elements, and the second juxtaposing urban surrounds against native New Zealand landscapes.
The customised eCommerce website is beautiful and clean yet functional – it tells the story and purpose of the product, and its active ingredient Nutrifilm – a rare plant from the south island of New Zealand that is especially high in antioxidants due to the hole in the ozone layer over the island.