Supergraph 2014

Supergraph, a new contemporary art and design fair asked us to develop a brand identity was strong, industrial and friendly. Supergraph, run over 3 days in the Melbourne summer and held in the Royal Exhibition Buildings, encompasses various artist-run stalls, live demonstrations and workshops and features both affordable and high end curated artworks. We developed custom typography for the logotype and a signage and flexible design system based on patterned perforated metals which represented the diversity of the fair and is re-usable for subsequent years. The yellow made for a fun and strongly colour coded event which carried through to the responsive website design, various print material and exhibition design including a 12 metre long yellow metal sign which we enjoyed watching people interact with. View the 2014 Event video

supergraph.com.au

Lasercut cardboard designs by All Of This, using our pattern designs

Illustration by A Friend of Mine

Illustration by A Friend of Mine