Pixelflix is a digital production and editing company, specialising in tailoring content for the online environment. A Friend of Mine created a bespoke identity visually exploring the nature of their work, which often begins with various confusing scenes out of context being rearranged and transformed into a comprehensive legible whole. The identity story always seen in a series of 3 states also references the in flux nature of the online environment in which Pixelflix specialises.