Kitsch&Tea is a store and cafe by Naomi Burd selling bespoke teas and homewares. The identity created centres around the duality of the Kitsch&Tea offer. A unique typographic marque was created with an ampersand that can be seen in two ways; at first as an ampersand, and again as a tilted tea cup. A gingham pattern reminiscent of a 1950s kitchen tablecloth adds a nod of nostalgia to the identity.