Embla

Embla is Christian McCabe's (of The Town Mouse) new low-key wine bar / restaurant based in Melbourne's inner city. For a down-to-earth brand identity, we created a custom typeface based on neighbouring hand painted vintage signage to reference it's contextual surrounds, alongside a textured torn paper collage to soften digital elements. The loosely drawn lettering and stained timber signage —like the offering and bar itself — feels organic and handmade. 

embla.com.au

Signage is hand-selected oak that has been carefully sanded and stained green by United Measures

Signage is hand-selected oak that has been carefully sanded and stained green by United Measures

Signage is hand-selected oak that has been carefully sanded and stained green by United Measures

We collaborated with United Measures to create a 'tilted' frame

We collaborated with United Measures to create a 'tilted' frame