Caleb Jackson

Taking cue from the framing device in camera viewfinders, we created a flexible graphic device to house this brand identity for Caleb Jackson Photography. This element can be used flexibly and playfully over photographs, in landscape or portrait orientation, acting as a key brand element or subtle watermark. The business cards were laminated with a reflective mirror coating before screen printing. Acting as a mirror and featuring the frame device, the cards hint at Caleb’s unique way of seeing and capturing his surroundings.