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Five Senses Coffee

Renowned Australian coffee supplier Five Senses Coffee requested a packaging refresh for their signature coffee bags, which are distributed to caf├ęs and stores Australia wide. To reflect the origins of the coffee, we engaged and art directed New Zealand illustrator Pete McDonald to create a series of botanical illustrations. The illustrations were placed on stickers which wrap around the existing bags, using colour coded headings to differentiate the products. Five Senses also launched a limited edition ‘Reserve Range’ for serious coffee enthusiasts. We felt this could be treated as a collectors item and created a trading card theme which was stapled onto paper bags which were hand stamped with the Five Senses logo.