Expatriate Australian owners of antipodean café Flat White in London approached A Friend of Mine to design their second café Milkbar in Soho.
Careful not to overstep the cultural cringe barrier, the identity had to hold true to its Australian roots whilst not being over the top. A bespoke typographic identity was created based on the pouring of steamed milk into espresso. Hints to the Australian roots added in signage and interior elements such as sign painted door graphics emulating colourful rubber fly curtains found in suburban Australian milk bars.
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