Greenvalley Properties
Greenvalley Properties approached A Friend of Mine for an identity and wayfinding system. Drawing inspiration from the lush, rolling hills of its locality, Coreena Farm in Wagga Wagga, New South Wales, the identity is based on the neat patterns formed by the plantations on their farms, whilst incorporating elements of their main exports: wheat and wool.
Two large entrance signs were needed to communicate the Greenvalley base and also the name of the farm. Large router cut signs were created to communicate the information to fast passing traffic. The identity was carried through to uniforms and internal signage.