Pic1_frock_v1
Pic2_frock_v1

Frockerphiliac

Frockerphiliac is a styling service with a personal touch and a sustainable bent. Frockerphiliac works with their clientele to resurrect and refit exisiting wardrobe pieces with new, in a more environmentally conscious styling process. The 1920s Art Deco inspired name created a brand platform for the identity to be created from with a strong typographic marque, pallette and diamond graphic forming the base of the identity. Single items of collateral serve multiple functions cutting down on waste and touching on the sustainable practice of Frockerphiliac. A system of stickers, rubber stamps, postcards, folding techniques, red ribbon and various reused cards allow the identity to come to life in a resourceful way.