Adrian Goodman

Adrian is a writer and director. His work often references the fragility and complexity of human relationships, confusion and contradiction, the lack of answers, the decisions people make, and the subtle balance of opposites. A Friend of Mine created an identity that reflects the complexity of themes in his work, creating a frenzied swarm of activity that reveals his name in the negative space. Suggesting that his work exists through the depth and level of thought that surrounds it. The identity rolls out in 3 stages of density referencing the structure of three-part storytelling — beginning, middle and end.